About Carrots.Quest
We're reviving the proven concept of community-driven business engagement, using collective consumer power to reward businesses for making positive social and environmental changes.
Our Mission
Carrots.Quest empowers communities to create meaningful change by organizing collective consumer action that rewards businesses for making positive improvements.
Unlike traditional activism that relies on boycotts and protests, we use the "carrot" approach - offering businesses economic incentives to compete for community support by making the most impactful commitments.
Instead of punishing bad behavior, we reward good behavior. Businesses compete to earn community support by making the most meaningful commitments to positive change.
Our History
Carrots.Quest builds on the proven success of the original Carrotmob movement that started in 2008.
The First Quest
The first community quest happened on March 29, 2008, at K & D Market in San Francisco. 23 convenience stores were invited to bid on what percentage of sales they would reinvest in energy efficiency improvements.
Carrots.Quest Revival
We're bringing this proven concept into the modern era with a lightweight web platform that makes organizing community quests easier than ever. Now including online businesses and enhanced tracking capabilities.
Our Values
The principles that guide everything we do
Community First
Every quest is driven by community needs and values. We believe local voices should shape local change.
Positive Incentives
We reward good behavior rather than punish bad behavior, creating win-win outcomes for everyone involved.
Measurable Impact
Every quest creates tangible, verifiable improvements that benefit communities and the environment.